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LCFN Philosophy Project Conception - Culture Platform

Philosophy

Mafwe-girls in the CapriviCulture Platform

Our cultural platform links the members and the project groups with each other and offers them the possibility of marketing and advertising themselves and their projects.

For a project to become successful it needs interested guests and visitors to generate an income and thus motivate the „fresh“ project group to continue being involved with their culture and traditions. The LCFN supports new projects especially in the beginning stages with targeted marketing and advertising.


1. Marketing initiatives

An important part of the cultural platform ist the professional presentation of each project on a individual web page, which can be found on our web site. On this web page, individual visitors, tour operators or educational institutions can inform about the projects (concept, members, logos, maps, programes, movie and picture gallery, etc.). The LCFN will produce flyers, posters, postcards, etc. A annual “Living Culture Guide” will be published in which all projects of the cultural network are introduced.


2. Cooperation with the tourism industry

A close cooperation with the tourism industry aimed at with regards to the reciprocal advantages. The projects of the cultural network will be introduced to tour operatours, lodges, guest houses and back packers. Successfully established projects will furthermore be introduced to travel guides. The main aim is to reach a constant level of bookings for the projects, as well as the establishment of new touristic routes in the country.


3. Cooperation with educational institutes

Apart from the tourism industry the LCFN also has a great interest to involve and intergrate educational institutions into the work of the cultura platform. Ideally a close cooperation between the members of the cultural network and different educational institutions is achieved. Supported programs could be school excursions and school projects during school holidays (exchanges, etc.). A cooperation with universities and other tertiary educational institutions would be positive, for example in the areas of cultural education and research.

 

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